What Job is the Synagogue Hired to Do?

Everything I learned about synagogues, I learned from milkshakes.  Well, not really.  But a powerful idea from Clayton Christensen of Harvard University forever changed the way that I think about the kind of questions that synagogue professionals and lay leaders need to ask. Today, I published an article in eJewishPhilanthropy entitled, “What Job is the Synagogue Hired to Do?,” which explores how what Christensen learned about selling milkshakes can apply to synagogues today.  You can read the article by clicking on this link.