Moneyball Judaism: We’re Not Selling Jeans Here

For the past week, countless leaders and thinkers in the Jewish Community published articles in reaction to the Pew Forum’s study on American Judaism, as the study paints a mostly negative picture about the present and future of Jewish involvement and continuity.  This morning, I published a column on EJewishPhilanthropy entitled “Moneyball Judaism: We’re Not Selling Jeans Here,” where I argue that the Jewish Community needs to better understand how to define a successful Jewish organization if we are to stem the tide of declining participation and involvement, using “Moneyball,” or sabermetric analysis, as a paradigm for thinking about this problem.   While this column could have been written as a reaction to any number of events over the past several months, ultimately I hope what I wrote will cause people to think twice about how our community develops a successful  strategy to reignite passion and purpose in the Jewish Community at-large.   I look forward to hearing your thoughts.

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